Product and launch film
NFC review card
A physical card that takes customers to the Google review with one tap, and a product film that shows it in 22 seconds.
- Context
- Happy customers rarely leave reviews because the way there is too long: open an app, search for the business, find the review.
- Brief
- Shorten the way to one tap, and make the product clear in a short film for Instagram Stories.
- Approach
- The card links NFC to the assigned Google review page. The film was not shot: it was built entirely in real-time 3D. Card, smartphone and review interface are code.
- Solution
- A 22-second portrait film, rendered as a 4K master at 60 frames per second. The same film plays on this website.
- Status
- Product on sale, film in use as an Instagram Story.
- Technology
- NFC
- three.js / WebGL
- Procedural textures
- Synthesised sound (Node.js)
- Frame rendering with Playwright
- ffmpeg
Ready for the next step?